Broadcast

The broadcast feature is designed to revolutionize the way organizations communicate with their target audience on the LINE platform. This feature enables businesses to effortlessly send marketing campaigns and broadcast messages to a wide range of users.

Audience Targeting

The broadcast feature allows you to categorize your target audience into three distinct groups:

All users in the channel

This option enables you to reach out to all users who have added friend to LINE OA. It is an effective way to broadcast messages to a large audience, ensuring maximum visibility for your campaign.

Group segment audience

With this option, you can specify a particular segment of your audience for targeted messaging. By segmenting your audience based on specific criteria, such as demographics, preferences, or behavior, you can personalize your campaigns to resonate better with different user groups.

Selected audience group

This feature allows you to handpick a group of specific users to receive your broadcast message. It is particularly valuable when you want to engage with a select set of users, such as influencers, loyal customers, or special interest groups.

Personalized Broadcast message

The broadcast feature offers a range of message templates that you can choose. These templates can include user variables (user.XXX) to dynamically insert user-specific information. Using this feature, you can craft personalized messages and enhance user engagement. However, this feature is not support for all user in the channel target audience

Target Audience	Supported
All users in the channel	❌
Group segment audience	✅
Selected audience group	✅

Scheduling campaign

Timing plays a crucial role in the success of any marketing campaign. With the broadcast feature, you have the flexibility to schedule your campaigns and send them at specific times. Whether you want to reach your audience during peak hours or target a specific time zone, this feature allows you to optimize your campaign's impact by sending it at the most opportune moment.